How to Get Your Work Displayed in Galleries
Let's be clear. This article is a no nonsense guide for artists on how to approach galleries. The ultimate aim is to give you a step by step guide so you come across in a professional way and galleries will have confidence to sell your work. It will not tell you what kind of artist to be or what you should be creating. For art gallery owners, much of their time is spent answering e-mails and speaking to artists who come in with that hopeful expression. I know a few gallery directors and it is clear is that the vast majority of artists don't know what galleries are looking for or how they operate. What surprises me the most is that many of these artists have completed a fine art course and still don't know the first thing about approaching a gallery. Sale or return? Most galleries will show your work on a sale or return basis. You deliver the work, the gallery-n shows it, and on the sale of the piece, the gallery takes a commission and sends you the remainder. If the wo...